Illustrative sample for a small apparel brand. Names, product, and numbers are changed. Not a live client file shown as-is.
Sample report · ecommerce
Digital footprint, current audience, current wins, and the openings we would take first.
Terramore · Digital footprint report
01 · Digital footprint
Site
northlineatelier.com
Shopify. Hero is the Soft Knit Set.
18.2k
Most reach. Ads still talk to the whole city.
Email list
3,840
Mailchimp. First-time buyer note is live.
Google Business
2.9 · 11 reviews
Hours are a season behind.
Paid
Meta + TikTok
Tracking is on. Few purchases are recorded.
Maps + search
Partial
Name shows. The knit set does not.
Terramore · Digital footprint report
02 · Current audience
Who buys
Women 32–46
Where
Coastal US + UK
First order
Soft Knit Set, $84
Average order
$91
Repeat in 90 days
9%
Cart leave rate
61%
The buyer is a first-time knit customer, not a wholesale account. She finds the brand on Instagram, opens the Soft Knit Set, and often leaves when shipping shows. The people who finish look a lot like the people who already saved the product. Paid still talks to everyone in the ZIP.
Terramore · Digital footprint report
03 · Current wins
Google Pay is on. The last step no longer asks for a full card on mobile.
The note uses the Soft Knit Set they already opened. Open rate last 30 days: 41%.
The home page leads with one product and one price. People know what to tap.
Terramore · Digital footprint report
04 · Current openings
Spend is not limited to people who opened the knit set or sat in checkout.
The list gets a welcome. It does not get a 21-day refill or a Merino Cardigan follow-up.
The listing still shows last winter. Reviews sit at 2.9 from eleven people.
The Soft Knit Set page still says ships November 2025.
Terramore · Digital footprint report
05 · Next 90 days
Week 1–3
Fix the listing and the dated copy.
Maps hours, the November 2025 ship line, and the review ask after a delivered order.
Week 4–7
Point paid at people who already looked.
Soft Knit Set viewers and checkout leavers first. Pause the city-wide ads until there is enough purchase data to aim them.
Week 8–12
Add the second note.
Day 21 Merino Cardigan to first-time buyers. Same list. A reason to come back.
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